It took good people, extraordinary circumstances, stubborn curiosity.
And booze.

It was the high school teacher who saw promise and gave a push.

It was lawyerly tenacity, strategy and happy hour appreciation.

It was his ambitious co-founder and spouse, Shanelle. And her family farm, which had enough corn around to make for a few batches.

Soon it was Du Nord.

And that grew into a team of three, of four, of more. Industry outsiders putting it all in the bottle.

But still, Chris was the only Black man in the room at trade events.

He decided to make that different.

Then George Floyd was murdered in our hometown.

Du Nord did what needed to be done.

From the fury came the fuel. The team’s action became a Foundation. Both for others and for Du Nord.

We didn't start with a grand plan. Just good booze. Then we just did it. And you can, too.

RAISE UP YOUR WORLD